Disney+ Hotstar's Sidharth Shakdher joins Ola Mobility as Global CBO

The former EVP and Chief Marketing Officer at Disney+ Hotstar, Sidharth Shakdher, has transitioned to ANI Technologies (Ola Mobility) as the Global Chief Business Officer.

In his new role, he will oversee Ola's revenue, growth, and marketing endeavours both domestically and internationally. This encompasses managing existing mobility ventures and exploring new sectors such as e-commerce. Various functions including growth, marketing, and new initiatives across Ola's global operations will fall under his purview.

During his tenure at Disney+ Hotstar, Shakdher was integral to its founding leadership team, spearheading marketing, international growth, and direct-to-consumer (D2C) business efforts. Across eight years, he played a pivotal role in propelling Hotstar to become India's foremost premium video streaming platform and the country's largest D2C subscription enterprise. Under his guidance, Hotstar achieved several live streaming world records. Throughout his time at Hotstar, Shakdher held diverse responsibilities, including overseeing growth, operations, data science, and leading the advertising-supported video on demand (AVoD) business.

Shakdher's professional journey includes previous roles such as leading marketplace and category marketing at Amazon in the US and driving innovations for Reckitt Benckiser's flagship brand Dettol in North America.
He notably launched and established Dettol in the personal care segment in the US for Reckitt. With a career spanning over two decades, he has also held positions at Xerox, HP, Canon, and Samsung.

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