Doceree launches The NEXT Marketing Lab
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, today announced yet another pathbreaking measure for the life sciences industry, The NEXT Marketing Lab. The innovation lab dedicates itself to addressing one of the most pressing challenges in the pharmaceutical sector: data intricacies, especially rigid data silos, that hinder commercial team collaboration, informed decision-making, next-gen research and clinical transformation. Curated for Doceree clients, who will gain exclusive access to the solution, The NEXT Marketing Lab will use proprietary cross-functional collaboration methodologies to identify tailored, next generation data strategies and solutions that maximize outcomes.
As a well-known global pharma tech company built around proprietary technology and data tools, Doceree aims to revolutionize data solutions that marketing, sales and access teams can use to plan, deliver, and scale HCP communications backed by timely actionable insights.“The pharma landscape has evolved drastically with the industry waking up to the new reality of digital and incorporating the same into its fold to target HCPs across online platforms. The new scenario is a lot different from how data was traditionally collected in a controlled manner. The digital push has led to innumerable, vast and unstructured HCP datasets that are difficult to exploit for valuable insights that can drive key business decisions to make HCP communications more effective in terms of precision, timing and relevancy,” said Harshit Jain MD, Founder & Global CEO, Doceree.
“We are guided by the vision of transforming the pharma messaging landscape. It is with this intent we have launched our latest initiative to break big data silos and bring value to pharma marketing by structuring scattered datapoints. As opposed to how unreal big data in the pharma sector may have looked, it is now a reality the industry can’t escape, and its potential can’t be ignored. The lab will greatly facilitate marketers to use and share data with ease and work with HCP datasets holistically to enhance internal and external collaborations to support innovation. This is the kind of value creation we aim to make for our partners as we assist them in their business growth.”
Backed by a team of experts with extensive experience in pharmaceutical marketing, medical, consulting, data science, and technology, Doceree will engage with life sciences companies to explore and customize data strategies and solutions that align to their unique needs. The NEXT Marketing Lab collaborations can be tailored to tackle diverse challenges, such as cross-functional insight sharing, reliable HCP behaviour modelling, physician-level personalization and compliant RWD integration.
Cross-functional collaboration executed within a well-designed process is key to unlocking change. The NEXT Marketing Lab will use Doceree’s proprietary 4D™ methodology to:
- Decipher the most pressing commercial challenges impacted by data limitations.
- Decode relevant and viable data solutions.
- Decide what to prioritize based on impact and feasibility.
- Deliver a phased roadmap to achieve goals.
“Doceree’s The NEXT Marketing Lab is designed to help marketers not only explore transformational data opportunities, but also to cross the chasm between innovative ideas and impactful market solutions,” said Kate Miller, Executive Vice President of Strategy at Doceree. “At Doceree, our mission is to push how data and technology can enhance the digital experience for the benefit of healthcare providers and their patients. The NEXT Marketing Lab is a significant milestone in fulfilling this vision.”