Doctor Who and Sherlock Fans Can Now Wear Their Love

Indian fans of Sherlock and Doctor Who will now be able to declare their love of the two wildly popular series when two exclusive Sherlock and Doctor Who merchandise lines become available in the country for the first time.

The two merchandise lines have been licensed by BBC Worldwide to BIOWORLD Merchandising (India) Pvt. Ltd., India’s leading licensee for top brands and a subsidiary of the USA based BIOWORLD Merchandising Inc.

Fans will be able to buy official Doctor Who and Sherlock branded clothing and accessories including t-shirts, pullover cardigans, bermudas, belts, caps and bags with prices starting at INR599 at leading stores like Lifestyle, Central, Crossword, Planet M, Landmark. Fans of+ the shows can also purchase the products from online retailers – Flipkart, Myntra, Jabong, Snapdeal, Amazon and Cilory.

“We have been overwhelmed by the support shown by Indian fans for Doctor Who and Sherlock.  Doctor Who launched on FX in May and ratings have gone through the roof, and Indian fans of Sherlock, which aired on AXN in India, are part of the Sherlock phenomenon that’s taken over the world.  We are very happy that fans here will be able to wear their love for Doctor Who and Sherlock,” said Myleeta Aga, SVP & GM India & Creative Lead Asia at BBC Worldwide.

“BIOWORLD is excited to partner with BBC Worldwide for two of the most popular brands in India, Doctor Who and Sherlock, with the release of official merchandise through its Free Authority brand in Fall 2015. BIOWORLD has key partnerships with world-renowned licensors and retailers and we believe this partnership is a strategic addition to our diverse portfolio of Superheroes, Gaming, TV Shows, Characters, Entertainment and Music. We can’t wait to receive responses from anticipating fans who are eager to purchase the merchandise,” added Mahesh Chaudhary, Country Head BIOWORLD Merchandising

The exclusive apparel collections will be made available from end July.