Draftfcb+Ulka launches the book 'Brand Building Advertising Concepts and Cases'

Mc Graw Hill and Crossword ' India's leading lifestyle bookstore hosted the launch of the book "DRAFTFCB+ ULKA Brand Building Advertising Concepts and Cases" by Mr. M.G. Parameswaran & Co authored by Mr. Kinjal Medh at Crossword, Kemps Corner. Mr. Ravi Kant (Vice Chairman-Tata Motors) was in conversation with the author. The Case book highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. The book includes 12 Cases which are classified into Consumer products and Consumer durables Services

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M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI - Yellow Pages, Santoor, Wipro, Sundrop, Indica, Indigo and Brufen. He is an aluminus of IIT (Madras) and IIM (Calcutta), and takes out time from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai and his almamater IIMC.

Kinjal Medh is COO with Cogito Consulting, a consulting division of the DRAFTFCB+ULKA. He also heads the account planning function for the group. In a career of over two decades in the industry, Kinjal has led several major Indian clients on market entry strategy, distribution, branding corporate identity and competitive strategy issues.