Draftfcb Ulka's ad tempts you to indulge in Sunfeast Dark Fantasy Sunfeast Dark Fantasy

Dark Fantasy Choco Fills is the latest and the most premium offering in the Sunfeast portfolio. A delicious addition to the biscuit range from ITC, Dark Fantasy Choco Fills is a crisp, crumbly cookie filled with rich dark chocolate. The packaging too reflects its premium lineage with a beautiful matt finish metallic outer carton with each cookie individually packed within.

The 60 second commercial created by Draftfcb Ulka seeks to do full justice to this exotic chocolate cookie. The film is shot in super slow motion to a lilting track that builds up as the cookie crumbles and the rich molten chocolate oozes out. Set in a luxury fantasy the woman tantalizingly bites into the cookie as the luscious chocolate overwhelms her senses. The luxurious shots of the cookie and melting chocolate invite the consumer to escape into its delightful taste.

The Sunfeast Dark Fantasy Choco Fills communication reflects the promise of "Pure Indulgence'.

According to Lakshmipathy Bhat, Vice President, Draftfcb Ulka, Bangalore, "All indulgence products promise to take you away into another world ' a world of sensorial pleasures. The Choco Fills world we've created in our communication takes its cue from the nature of the cookies ' it's a world that melts.'