Draftfcb Ulka's Cogito Consulting picks Satish Pai as Consulting Partner

Cogito Consulting, the brand and competitive strategy consulting unit of the Draftfcb Ulka Group recently brought on board Satish Pai as Consulting Partner in their Mumbai office. Satish Pai is an alumnus of Indian Institute of Management Lucknow and has spent the last 17 years of his career in marketing services assignments in India, Middle East, Indonesia and Malaysia. Over his long career he has handled marketing research and brand consulting projects for a number of global majors covering several industries including FMCG, Durables, Healthcare, Financial Services etc. He has worked in companies such as Nielsen and TNS-NFO across various cities in India and Asia.

Commenting on this new appointment Kinjal Medh, COO Cogito Consulting says "Cogito Consulting has been wanting to scale up the operations to offer a new range of services to its clients. We are delighted to welcome Satish to our team of consultants. He brings a great amount of knowledge about brands, consumer behaviour and marketing services, cutting across numerous categories. We have several projects on stream in sectors Indian such as FMCG, Healthcare, Real Estate etc. and his insights will be of great value to our clients."

Cogito Consulting is a brand consulting division of the Draftfcb Ulka Group handling consulting assignments of a whole range of Indian and International clients. The Division's specialisations include competitive strategy, market entry strategies and brand coaching. The Division manned by a highly qualified team of professionals with vast experience covering numerous sectors has over the last five years handled challenging assignment spanning a wide range of product / service categories including FMCG, Automotive, Financial Services, Retail, Real Estate and Healthcare. Cogito Consulting this year also helped conduct the three-day BrandWealth Seminars in Mumbai, Bangalore and Delhi, as a part of the 50 Year Celebrations of Draftfcb Ulka Group in India.

Draftfcb Ulka Group is one of India's top three marketing services groups, offering a wide range of services including advertising, media, digital, CRM, healthcare, activation, etc. With staff strength of over 750 spanning seven cities, the Group is committed to building long term relationships with its clients by focussing on strong strategy based advertising that works in the market place, creating BrandWealth for its clients. Cogito Consulting is its the cutting edge brand consulting division that offers specialised skills to clients to face the challenges of the Indian market place and ride the growth momentum.