Draftfcb Ulka's Cogito Consulting to organize the BrandWealth Seminar in Bengaluru

Following the tremendous response to the BrandWealth Seminar conducted in Mumbai, Cogito Consulting, Draftfcb Ulka Group's consulting arm, in association with Prin. L. N. Welingkar Education's WE School is organizing the second leg of the seminar in Bengaluru on October 13 - October 15, 2011 at their campus in Electronic City Phase 1.

The seminar was first held in June in Mumbai where over 40 professionals from marketing and marketing service companies attended. The program received a lot of appreciation from the participants who left very encouraging feedback. There were comments like - "The seminar is the most robust 360 degree perspective on marketing and branding' and "The experience shared by the speakers cannot be found in any book or regular seminar'!

The program directors are Lakshmipathy Bhat, Vice President, Draftfcb Ulka - Bengaluru, Kinjal Medh, COO, Cogito Consulting and Savita Mathai, Sr. Vice President ' HR, Draftfcb Ulka Group.

Spread over three full days, the seminar has a packed schedule. There are 6 modules with a series of lectures carefully crafted for mid-level managers with about 4-6 years of experience in product development, branding, advertising, market research, marketing, sales, consulting or brand strategy. The faculty at the seminar includes top executives from the Draftfcb Ulka Group like M.G. Parameswaran, Niteen Bhagwat and Kinjal Medh, to name a few.

The Draftfcb Ulka Group prides itself on its unmatched track record in building BrandWealth which is made possible because of the quality of its team leaders and immense breadth and depth of knowledge, experience and expertise they bring to the table. And this year the Draftfcb Ulka Group completed 50 years! And there were a whole host of activities that were kick started under the theme of "Building BrandWealth'. This seminar is one of the initiatives designed to share the learning, experience and knowledge base with the industry.

Seminars like this are rich in learning and become imperative since the environment in which one operates today is extremely competitive, fast paced and riddled with newer and newer challenges, making it imperative for marketers to constantly update themselves to be able to deliver and succeed.