Draftfcb Ulka's Cogito Consulting to organize the BrandWealth Seminar in Mumbai

The Draftfcb Ulka Group prides itself on its unmatched track record in building BrandWealth which is made possible because of the quality of its team leaders and immense breadth and depth of knowledge, experience and expertise they bring to the table.

The program directors are Savita Mathai, Vice President ' HR, Draftfcb Ulka Group and Kinjal Medh, COO, Cogito Consulting.

Spread over three full days, the seminar has a packed schedule. There are 6 modules with a series of lectures carefully crafted for mid-level managers with about 4-6 years of experience in product development, branding, advertising, market research, marketing, sales, consulting or brand strategy. The faculty at the seminar includes top executives from the Draftfcb Ulka Group including M.G. Parameswaran, Niteen Bhagwat and Kinjal Medh.

Seminars like this are rich in learning and become imperative since the environment in which one operates today is extremely competitive, fast paced and riddled with newer and newer challenges. Marketers have to constantly update themselves to be able to deliver and succeed. Says Kinjal Medh, "This year the Draftfcb Ulka Group completed 50 years! And we have a whole host of activities planned to celebrate this. Past few months have seen us kick start a lot of new initiatives under the theme of "Building BrandWealth'. We also launched our second book of cases called "Brand Building Advertising, Concepts & Cases'. We believe that we should share our learning, our experience, our knowledge base with the industry and this seminar is another step in that direction. The Seminar is going to be a great three days of learning. We will have interactive sessions clubbed with the right mix of theory and cases on Building BrandWealth."

The BrandWealth Seminar will take the participants through all the key aspects of branding, positioning, consumer analysis, competitive analysis, communication planning and brand extension strategies.