Draftfcb Ulka's Cogito Consulting & Asterii Analytics release India 2061 Report

Cogito Consulting and Asterii Analytics present a fitting finale to the Draftfcb Ulka Group's 50 Year Celebration, by presenting what could be India when the Group celebrates it's centenary. After digesting reports from over 150 sources, more than 1000 pages of data, talking to experts, economists, academics, a concise form was put in public domain on 29th February 2012.

Coming from the context and belief that brands have a potential for immortality and last well beyond brand managers and sometimes even companies and owners, it may be necessary to plan for brands well beyond just the next 3-5 years. The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50. And create BrandWealth in the true sense.

A few nuggets to get you to start thinking of India 2061.

From a pre-dominant rural population today urbanization will lead to rural population constituting to about 43% of the total population.

Within the next 10 years, literacy levels are projected to jump to 95% with almost complete literacy achieved by about 2030.

Per capita income will be up to Rs. 11,63,000 from the current Rs. 37,000.

Number of air travellers will double every decade and touch 860 million in 2061.

Ad spends are expected to grow to Rs. 33 trillion by 2061 and contribute a wholesome 1.5% of the GDP.

The knowledge piece has been released in a leading publication and is available on www.cogitoconsulting.com