ET is past, Moneycontrol is the present & future of India’s business news: Nalin Mehta

According to the viewership data from Comscore, which measures digital readership, Moneycontrol recently outperformed its primary competitor, The Economic Times, across all significant metrics. To mark this success, the Managing Editor of Moneycontrol, Nalin Mehta on Monday addressed the entire Moneycontrol team in an email, congratulating them for beating a major competitor.
“We are now 4x more than ET in time spent, more than double its size in page views and well ahead of it in unique viewers. This success is a testament to the sheer depth, breadth and value inherent in our broader coverage of markets, finance and business and the work you put in,” said Mehta in the email to staff, which has been accessed by Adgully.

Explaining the editorial strategy, he added, “We are strengthening our foundations for where we want to be as an essential must-have tool for anyone interested in Indian markets and business. This means a lot more exclusives, big interviews, more depth in our coverage, a wider news lens, and really upping our game in news writing for a fast-expanding digital audience.”

Mehta expressed confidence about the opportunities in the new year, as he termed it a ‘big news year’. “We have a big news year coming up, with the general elections and tailwinds in the economy. We have started 2024 with a bang. But this is just the beginning! We have a tremendous opportunity here to redefine business news in India and the wider news media market.” he concluded.

Moneycontrol recently launched a 360 degree ‘Indian Business ka King Kaun’ campaign to announce its leadership in the digital business news space. As part of this, Moneycontrol issued a front page ad in the Indian Express on January 29. The campaign will also go live on trade media, social and TV.