Moneycontrol fires another salvo at Economic Times

Moneycontrol has launched an advertising blitzkrieg taking on its nearest competitor Economic Times. In full page jacket ads in Indian Express and Business Standard newspapers, the financial platform announced that it maintains a big lead across metrics, as compared to Economic Times. 

As per the Comscore data, the user time spent on Moneycontrol and number of page views are three times more than that of Economic Times. Moneycontrol’s unique views are also substantially higher than that of Economic Times. According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, beating ET, which had 27.1 million UVs. Moneycontrol also maintained its massive lead in pages views (512 million) and time spent (667 million minutes).

In comparison, EconomicTimes.com managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes. Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

In terms of breaking important business stories too, Moneycontrol has been leading the race.  The business news platform has been the preferred choice of industry leaders from corporate India, startup world and stock markets. MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded 7.5 lakh paying subscribers. ET Prime lags here by a huge margin.