Moneycontrol & Aditya Birla Group team up to launch 1 Minute Investment Pops

Moneycontrol, India’s leading markets and finance platform, has joined hands with Aditya Birla Group to launch '1 Minute Investment Pops,’ a one-of-a-kind video series aimed at simplifying wealth creation for young investors.

‘1 Minute Investment Pops’ aims to simplify the world of investments, offering viewers a quick and insightful glimpse into various investment avenues in just a minute. In each video, renowned market experts such as CNBC TV18 anchors Nigel Dsouza, Sonal Mehrotra, Sonia Shenoy explain different methods of investing, providing viewers with the essential knowledge to start or continue their investment journey.
At a time when short, engaging content rules the roost, there's an opportunity for financial education to adapt and keep up. It's all about being 'snackable' – quick, informative, and right to the point. However, there’s been little to no change in the way in which financial education is presented to beginner-level investors, and that's the gap '1-minute investment pops' aims to bridge. These bite-sized videos do not overwhelm the user with complex information; they ignite the viewers’ interest in saving and investing in just a minute.

In the episodes so far, Nigel Dsouza has covered a range of investment topics including Hedge Funds, PPF (Public Provident Fund), Health Insurance Plans, and Mediclaim, while Sonal Mehrotra delved into topics like Pension Plans, Endowment Plans, and Term Insurance. Sonia Shenoy has addressed topics such as Bank Fixed Deposits, Post Office Fixed Deposits, and ULIPs (Unit Linked Insurance Plans).
The digital video series targets mobile-first, new age consumers, and inspires them to adopt saving and investing practices. The simplified digital content enables easy sharing and serves as a valuable reference for informed investment decisions.
‘1 Minute Investment Pops’ is exclusively available on Moneycontrol's digital platforms, including Instagram and YouTube.