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ET NOW surges its viewership across 6 metros!

ET NOW, the 24-hr English business news channel continues to be the most preferred Stock Market Channel in the 6 Metros as per Television Audience Measurement Bi-Weekly data.

ET NOW is the #1 English Business News Channel with 56% market share in 6 Metro Market amongst the core audience from CS AB Males 25+ Yrs in Week 22 (22nd May, 2011 to 24th May, 2011) and also over the last 4 Weeks & 8 Weeks ET NOW leads in 6 Metro Market amongst the core audience from CS AB Males 25+ Yrs with market shares of 42% & 37% respectively.

ET NOW further strengthens its market leadership in the commercial capital of the country (Mumbai) with 73% market share in the current week (Week 22 - 22nd May, 2011 to 24th May, 2011) which is more than twice that of the market share of rest of all English Business News Channels put together. Also the channel leads in the capital of the country (Delhi) with a market share of 40% and in Kolkata with 52% amongst the core audience from CS AB Males 25+ Yrs.

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