Euro RSCG wins Rohit Surfactants account

The agency has won the mandate for both the personal care and home care products of the company. The account will be handled out of the agency's Mumbai office.

The development has been confirmed by Satbir Singh, Managing Partner and Chief Creative Officer, Euro RSCG.

This is the second such win for the agency, after it retained the mandate of Bharat Petroleum's (BPCL) roster agency and bagged Mitsubishi Motors' account in India this year.

Reportedly, the company is all set to reinforce its FMCG presence by foraying into the Rs 85,000 crore home care segment, expanding its current presence in the cluttered washing soap section. The company has set up a unit in Haridwar to manufacture personal and home care products such as shampoo, hair oil, toothpaste, moisturiser and toilet cleaner.

Apart from Ghari powder and cakes, RSPL has three more soap brands under its umbrella. These are Xpert (dishwashing bar), MR2 (premium category detergent powder) and Venus (toilet soap).