Facebook launches new dynamic ads for video streaming platforms
Facebook has launched a new ad solution — Dynamic Ads for Streaming — to help video streaming brands highlight their entire content library so they can showcase the right titles to the right audiences.
Before Dynamic Ads for Streaming, an advertiser might need to promote each media title separately. Now, advertisers can automatically generate unique ads for every title, without having to configure individual ads.
According to a recent study by Kantar, most people try new streaming services because they want to view a breadth of the content available through that service, versus trying the service because they have one specific title in mind.
Facebook wants to help video streaming platforms increase sign-ups and help audiences find the film and TV titles they want to see.
“Our Streaming partners have built robust content libraries and we wanted to make it easier for them to showcase their libraries at scale," said James Smith, Head of Entertainment at Facebook. "With Dynamic Ads for Streaming, advertisers no longer have to manually create new campaigns for each individual title. Once an advertiser uploads their content catalogue to Facebook, the dynamic ads deliver personalized recommendations, giving people a similar personalized experience they’re used to seeing from their streaming services.”
Dynamic Ads for Streaming are now available for all video streaming businesses across the globe.