Meta partners with Naomi Osaka to launch outfits on avatars store

Meta has announced its collaboration with renowned tennis player and fashion icon, Naomi Osaka, to unveil a captivating collection of outfits exclusively available on the Meta Avatars Store. Fans and fashion enthusiasts can now discover and acquire Naomi Osaka's exquisite designs on Instagram, Facebook, Messenger, and in the virtual reality (VR) realm. Get ready to elevate your style this summer with the stunning creations of Naomi Osaka. 

Featuring a captivating fusion of sporty and elegant designs, this collection promises to make a statement for any occasion. As a four-time Grand Slam champion and an avid fashion and design enthusiast, Osaka drew inspiration from various sources for her debut in the digital apparel world. Influences ranging from her tennis background to her Haitian and Japanese heritage, The Great Wave off Kanagawa by Hokusai, her media company Hana Kuma, and even her beloved dog Butta, are seamlessly incorporated into the collection. From paw prints to cozy joggers, the outfits encapsulate the multifaceted nature of Naomi's personal style, best described as "eclectic, unpredictable, yet comfortably cool." 

Reflecting on her experience, Naomi Osaka expressed her excitement about the creative possibilities offered by the metaverse. She stated, "Being able to take trends from the real world and translate them into the metaverse was really fun. Designing digitally allows for endless experimentation and pushes me beyond my comfort zone. One of the most thrilling aspects is that digital apparel is more accessible than luxury apparel in the physical world. I can dress my avatar however I want, with the freedom and flexibility to have fun and experiment with looks and designs."

The collection debuted the other day with five outstanding outfits, but fans can expect further expansions in the future. Naomi Osaka's bold and eclectic designs will continue to evolve, ensuring that your avatar looks effortlessly cool on Instagram or seamlessly transitions from an intense match of Eleven Table Tennis to a lively dance party in Meta Horizon Worlds.

Each of the unique looks from Osaka's collection embodies her distinct design ethos. As a special treat for fans, we are offering a glimpse into the designer's sketchbook, providing insight into the inspiration behind this extraordinary collection. Stay tuned for more updates and exciting releases!


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