Facebook launches the next phase of its More Together campaign
As part of its latest marketing campaign - 'More Together', Facebook has released its fourth film showcasing how the power of connections can lead to beautiful outcomes during this festive season. The TVC features a man who sees his children jumping on old furniture, so he posts on Facebook that since Diwali is round the corner, it was time for a home makeover and decides to order new furniture. His connections agree and people start ordering furniture for their homes and we see a carpenter busy at work with several orders after months. The campaign underlines Facebook’s brand belief that people can do more together than alone. Conceptualised by Taproot Dentsu.
Speaking about the campaign, Avinash Pant, Director-Marketing, Facebook India, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the More Together campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together."