Facebook partners with Cannes LIONS to celebrate Advertising creativity

Cannes LIONS is an annual international summit which celebrates the advertising and marketing creativity every year. Due to the pandemic, this will be a virtual event, with sessions live-streamed over the next week.

Tech - Giant Facebook recently announced their partnership with Cannes LIONS for a range of new initiatives providing insight into how brands are making best use of the platform's ad tools and processes. The session will also include discussions on importance of creativity and innovations.

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Key Points explained by Facebook,

• Why Creativity Matters: Join Alvin Bowles, Vice President of Business Engineering and Partner Solutions, in conversation with Kirk McDonald, CEO of GroupM NA, to hear how Facebook and its partners are innovating in the creative space.
• The Big Leap: Mark D’Arcy, Vice President of Global Business Marketing and Chief Creative Officer, shares his perspective on three key shifts — catalyzed over the last year — that are empowering people and that will shape the future of business and marketing.
• The Future of the Creator Economy: Join Fidji Simo, Head of Facebook app and Axios Media Reporter, Sara Fischer, for a conversation about how businesses and creators are taking leaps into new revenue streams, reaching new audiences with tools that push creative boundaries, and the steps Facebook Inc. is taking to become the main destination for emerging and established creators. Then, hear first-hand from one of the industry’s top creators — actress, writer, and comedienne, Daphnique Springs.

Facebook is also sponsoring "The Good Track" series which aims to celebrate business, brands and creators for their hard work.

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As noted by Facebook, it will also be presenting awards in two categories: 'Glass: The Lion for Change' and the 'Sustainable Development Goals Lions'.

"Glass is a dedicated Lion celebrating culture-shifting creativity, and a place to commend ideas intended to change the world that address gender inequality or prejudice. The Sustainable Development Goals Lions celebrate creative problem solving, solutions or initiatives that harness creativity and seek to positively impact the world." 

The tech company is also providing 500 members from the Rise Program — as an initiative to support agency workers affected by the pandemic — with complimentary Cannes LIONS Live virtual access passes.