Facebook Partners with Coursera
Facebook has partnered with online learning platform Coursera to launch a new, certified course in digital marketing, which will help the growing amount of people looking for digital skills to both improve their knowledge and understanding, and get industry-recognized education in the field.
The course will include building campaigns, and undertaking training designed by Facebook and Coursera, which will guide the participants through all aspects of the process. The objective of the program is to provide digital skills and training to under-represented groups, with Facebook noting that diverse candidates are often overlooked for digital marketing roles due to lack of skills and training options available.
This new, advanced certification is not available for free - at least not entirely. The courses themselves, within the 20-week program, are available free of charge, but it will cost an additional $49 per month for "expert-grading, portfolio development and employer consortium". So there are some costs involved, but participants can get the basic training for free.
You can find out more about the new Facebook/Coursera "Social Media Marketing Professional Certificate" program here.