Famous Innovations acquires indie-agency Three Bags Full

Famous Innovations has announced the acquisition of Mumbai-based creative shop, Three Bags Full. Launched in 2014, Three Bags Full is a brand solutions company, driven by hybrid creative thinking that leads to more sustained innovations. It was founded by Akshay Menon and Sandeep Iyer, and has partnered brands like Doormint, Axis Bank, Sarva, Balaji Wafers, Times Group among others. Menon and Iyer first collaborated with Famous founder Raj Kamble on a project and the relationship grew from there. Prior to founding Three Bags Full, Menon and Iyer have each spent close to a decade in advertising across agencies like Ogilvy, DDB Mudra, respectively. 

Speaking on the acquisition, Raj Kamble, Founder & CCO, Famous Innovations, said, "At Famous, we've always tried to blur this boundary between the so-called ‘mainline’ and ‘digital’, and in Three Bags Full we found the perfect bridge between digital and mainline integrated thinking. To add to that, Akshay, Sandeep and their team come with just the right entrepreneurial attitude and passion for creative that makes them the perfect fit for Famous. Together we hope to advance more aggressively on the innovation part of our work." 

Menon and Iyer added, "Famous' journey has been a big inspiration to us in the way they have grown in a short period of time. With them we see a larger canvas to do the things we've always wanted to do and 120 partners-in-crime to push for new age work that can create occasional revolutions. In their company, we've felt a live-wire entrepreneurial energy and could not have hoped for a better synergy. Here's to a steady stream of crazy cool ideas."

Three Bags Full will be completely absorbed under Famous Innovations - including all its employees and clients.