Fast Trax on an expansion spree

The No.1 Sports Catering Fast food chain, Fast Trax Food Pvt. Ltd further strengthened their position in the QSR Industry by launching their new store at Moments Mall, Kirti Nagar. Keeping the IPL fever in mind, the store was launched by the Kings XI Punjab team including Piyush Chawla, David Andrew Miller, Azhar Mahmood and Siddharth Chitnis. Fast Trax also launched its new product “Chicken Lollipop”. This was the Third new product launched in the month by Fast Trax. Las week they introduced ‘Paneer Tikka Roll’ and ‘Chicken Tikka Roll’ to their Menu. Fast Trax is also the exclusive and official food & restaurant Partner for two IPL Teams namely Delhi Dare Devils & Kings XI Punjab.

 

Samar Qureshi, Director, Fast Trax Food Pvt. Ltd. said, "We, at Fast Trax, are overwhelmed by the great response & feedback we get from our Customers. It has been a great journey and we are really very happy that we are meeting the expectations of our followers on all aspects. We are close to 23 stores now and we have been expanding our presence in Delhi/NCR. We are targeting 50 stores in near future with an investment of Rs. 50 crore in expansion, marketing and branding related activities which will be funded through internal accruals. Besides expanding presence in Delhi and NCR, we are planning to expand base in Punjab & Haryana. We are targeting the youth who well connect with the sports.”

 

“Kings XI Punjab is a strong volatile team with a lion’s heart. We are proud to be their Food & Restaurant Partner since we reciprocate each other well. We continue to fulfill our commitment of providing a menu of choice and variety to thousands of spectators, fans and families.” he further added.

 

With 23 locations spread across the Capital, one in Aligarh and 28 more on their way, Fast Trax is present at all major markets, shopping malls, metro stations, schools, university campuses, parliament offices and ISBT. Fast Trax is a venture by the Rs.1,000 crore Hind Group, India’s largest food processing and meat export company. The brand was the vision and belief of young Indian Entrepreneur, Samar Qureshi, Director, Fast Trax,who had a passion for providing the Indian consumer with superior quality fast food coupled with Indian Authentic taste.

 

All the Outlets have been given a Brand new look and Feel. Starting from the Packaging material to Carry Bags to Posters, Dug outs to Table Stickers, everything is defining the brands association with IPL. Fast Trax is also selling tickets of all Matches from selected outlets covering all four zones of Delhi (North, east, West and south): Select City walk mall- Saket, V3S Mall-laxmi nagar, New Friends Colony, ISBT Kashmere Gate; and Moments Mall, Kirti Nagar.

 

 

IPL special menu at the stadium offers Vegetrax & California Burger, Mix Veg. Roll and Lamb seekh kabab roll which would be served through stalls across all zones at the Feroz Shah Kotla Stadium. The company is serving the VIP’s, Media boxes, BCCI stands and Captains Gallery with a elaborated buffet of Indian, Chinese and continental Cuisines. Fast Trax is the Official Food Partner with two leading teams of IPL, Delhi dare Devils and Kings XI Punjab.

 

Reprising the role as official caterers for sports event in India, for the fourth time, after catering for Delhi Daredevils Team in 2011,the Commonwealth Games in October 2010 & Hockey World Cup in March 2010; Fast Trax is all geared up for a successful IPL 2012. Already the No.1 Sports Catering Fast food chain has exceeded the expectations by selling over 1 million burgers in just one year.