Festive round-up: Here’s how brands lit up Twitter timelines this Diwali
Diwali is that time of the year when Indians connect with others to greet and celebrate. They choose to come to Twitter to share good wishes, newly discovered or signature festive recipes, decoration tips, and so much more. This presents brands with the perfect opportunity to nurture customer relationships by engaging with key audiences when they’re at their most receptive.
While last year, most people had to exchange festive wishes virtually, this Diwali had people looking forward to celebrating with their friends and family in person. 61% of people on Twitter felt comfortable gathering with their folks in celebration, while 18% wanted brands to help the celebrate virtually. Catching on consumers’ pulse, brands across categories including BFSI, OEM, B2B tech, entertainment, e-commerce, among others - put up heart-warming campaigns on Twitter. Family and friendships, compassion, and the spirit of gratitude emerged as dominant underlying themes across campaigns this year.
As we wrap up the festivities, here’s a look at some of the brands that made Twitter timelines brighter this Diwali -
ï‚· Amazon India (@amazonIN) urges people to #DeliverTheLove themselves Earlier this year, many of us found hope and help in the most unexpected places, from people we’d never even met. Through a moving short video, Amazon India (@amazonIN) reminded audiences to take a moment to acknowledge, thank and #DeliverTheLove to such people who became their #SpecialFamily, as a reward for their kindness.
Some people are #specialfamily and this year don't forget to #deliverthelove to them yourself. Here's a heartwarming story from us!
— Amazon India (@amazonIN) October 28, 2021
Tell us about your #SpecialFamily in the comments section. pic.twitter.com/ZfOExx64p3
The brand also furthered its #DeliverThanks campaign from last year. In the weeks lining up to Diwali, the brand ran a contest urging people to express gratitude for its delivery partners by Tweeting a picture of their ‘thank you’ posters - rewarding winners with exciting gift vouchers!
Join us to #DeliverThanks to those who brighten up your festivities! 🪔
Click a picture of your poster, share it using #DeliverThanks and tag @amazonIN.
3 daily winners to win vouchers worth 5K each and 5 grand winners stand a chance to win vouchers worth 10k! #ContestAlert
- OnePlus (@OnePlus_IN) gets patrons looking up with #YourFestiveShot
OnePlus (@OnePlus_IN) is known to keep its community of patrons at the centre of its campaigns. This Diwali too, the brand utilised Twitter’s reach to excite people with a chance of being featured on billboards across India. Encouraging audiences to share their best festive photos shot on their OnePlus phones with #YourFestiveShot, the brand inspired participation, truly celebrating with its customers.
Things are Looking Up this Diwali🪔
Get a chance to get your shots featured on billboards across India!
Capture your best Diwali moments with your OnePlus Smartphones, share it with #YourFestiveShot and make everyone Look Up to your shots
Learn More - https://t.co/z6uTprHVvl pic.twitter.com/fV7lKKjdL5
The brand further encouraged participation by exciting patrons with the prospect of winning new OnePlus smartphones - calling them to share their best, brightest #YourFestiveShot.
And here's the best part! The best shots stand a chance to light up their Diwali and win OnePlus Smartphones
Go on. Start sharing with #YourFestiveShot and increase your chances
- Oppo India (@OPPOIndia) encourages the tough ones to #LightUpNewBeginnings
The past year and a half really tested people’s resilience in the face of adversities, but many of us stood tall and relentlessly pushed against the odds that were thrown at us. This Diwali, Oppo India (@OPPOIndia) appreciated and reminded people of their courage and strength to get back up each time they fall, encouraging them to #LightUpNewBeginnings and start afresh with the festival of lights.
Here's to the warriors, to the people who got tougher when the going got tough. To those who fell and still got back up. This Diwali, Find Light with OPPO to #LightUpNewBeginnings.
Learn more: https://t.co/HH6dN6PMWv pic.twitter.com/tunt2jXZqn
- Vivo (@Vivo_India) celebrates the #JoyOfHomecoming this Diwali
This year, Vivo (@Vivo_India) took inspiration from Diwali’s origin story and blended it with the stories of contemporary families living away from each other. Through a stirring film that touched everyone’s hearts, the brand juggled with emotions triggered by memories and photographs, and placed them beside the happiness of uniting with our loved ones for Diwali, igniting the #JoyOfHomecoming - the perfect Diwali feeling.
This Diwali, let the #JoyOfHomecoming fill your heart, as you look forward to spend this magical time of the year with your family. Click beautiful pictures, make wonderful memories, and cherish them forever.#HappyDiwali pic.twitter.com/Ieq63pTjDA
— Vivo India (@Vivo_India) October 29, 2021
- State Bank of India (@TheOfficialSBI) marks festive beginnings with #HarTyohaarShubhShuruaat
State Bank of India (@TheOfficialSBI) aligned Diwali season with auspiciousness, and furthered its festive campaign #HarTyohaarShubhShuruaat. Leaning towards people’s tendencies to make financial investments and big purchases during Diwali, the brand took the opportunity to get customers acquainted with a range of offerings. Through an auto-reply Twitter campaign, the brand prompted people to mark festive beginnings with its Diwali offers - rewarding every Like on the Tweet with access to the bank’s digital festive packs.
Iss Diwali, karo #HarTyohaarShubhShuruaat with SBI! 🪔🪔🪔
— State Bank of India (@TheOfficialSBI) November 1, 2021
We are sharing digital festive packs, containing all the essentials needed for a Shubh Shuruaat. Simply press â¤ï¸ on this Tweet to get yours! 🙠pic.twitter.com/IjY06uECDY
Throughout the season, SBI (@TheOfficialSBI) also used Twitter to inform audiences of the various loan schemes and offers from the bank - encouraging them to make important investments during the opportune festival.
Celebrate the festival of lights with exciting offers on #SBI Car Loan, Personal Loan and Gold Loan.
Know more: https://t.co/1RhV1IpQyW
or apply at https://t.co/yjDSsj2O4L#HarTyohaarShubhShuruaat #CarLoan #PersonalLoan #GoldLoan #ZeroProcessingFee #YONO #YONOSBI #DiwaliOffer pic.twitter.com/wATQyFaOYk
- Association of Mutual Funds in India (AMFI) (@MFSahiHai) calls upon the spirit of giving with #RishteyNibhaanaSahiHai
The Association of Mutual Funds in India (AMFI) (@MFSahiHai), through a touching video, spoke about the importance of valuing relationships and nurturing them by giving back. Encouraging people to give time and effort to their relationships, the MF Governing Body wanted to throw light on the joy that comes from sharing happiness with the people you love. Leading the campaign with #RishteyNibhaanaSahiHai, the brand aligned with its famous call of #MutualFundsSahiHai - inspiring brand recall in the most subtle yet effective way.
Iss festive season, bhariye rishto mein aisi mithaas, jo de apnepan ka ehsaas.
Aise rishtey jo khushi de, unhe nibhaana sahi hai.#RishteyNibhaanaSahiHai #MutualFundsSahiHai pic.twitter.com/i4wtFAfRPD
- Amazon Prime Video (@PrimeVideoIN) makes a case for #ApnoWaliDiwali
Amazon Prime Video (@PrimeVideoIN) deployed everyone’s favourite - Kaleen Bhaiya, played by Pankaj Tripathi (@TripathiiPankaj) - to remind people that the best (and only) way to celebrate the festival is with real-life characters, i.e. their family and friends. Urging people to keep their phones and screens away, the brand called for a love-filled #ApnoWaliDiwali.
kaleen bhaiya hain ye toh important hai, par kaleen bhaiya kya bol rahe hain woh aur bhi zyada important hai 🥰✨ @TripathiiPankaj #ApnoWaliDiwali pic.twitter.com/SRAELR0vfU
- Google (@GoogleIndia) sorts Diwali to-do lists with an app for everything!
Come Diwali, and we’re making checklists to make it a perfect celebration. Shopping, cleaning, decorating, lighting diyas - there’s too much to do and too little mindspace to remember it all, right? This Diwali, Google India decided to have people’s backs. The tech giant used a range of Twitter features to get people’s to-do lists sorted. Using Twitter’s website cards, Google (@GoogleIndia) directed people to the Play store, sharing a list of applications to take care of all their activities.
This tweet is a reminder to get started on…
😋 stocking mithai
🧹doing safai
... and finalizing those Diwali gifts you’ve been planning to buy ðŸŽ
If you need a little help, here's a collection of apps on Google Play that could help you get by âž¡ï¸ https://t.co/43WAB5uAt8.
To be honest, we’re a little obsessed with these delightful diyas 👉👈
🔠Search for ‘Diwali’
🪔 Click on the diya for a bright surprise pic.twitter.com/y1WeqvSP09
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