Fi Money: Indian fans get inked with Post Malone’s iconic tattoo
Indian fans of rapper Post Malone have gone to great lengths, including getting inked with the artist’s iconic ‘Always Tired’ face tattoo, to win free tickets to his upcoming concert on December 10, in Mumbai.
The frenzy was in response to Bengaluru-based fintech, Fi Money’s, ticket giveaway contest on social media. Fi Money has partnered with the Zomato Feeding India concert, which will host the American rapper, along with popular Indian artists including KSHMR and KING
To drum up some social media hype, Fi Money created the ‘Font Malone’, inspired by the various tattoos on the rapper. To win the giveaway contest, social media users had to copy the tattoo using the Font Malone in the most creative way possible.
The contest inspired truly creative entries, with some users even going as far as getting themselves tattooed.
The fintech partnered with some of the internet's favourite influencers, including Kusha Kapila, Kareema Barry and Agasthya Shah, to get the word out about the contest.
Fi Money is the goodwill sponsor of the Zomato Feeding India concert, which is an initiative to create awareness around hunger and malnutrition in India.
“The Zomato Feeding India Concert shines a spotlight on important issues like hunger and malnutrition while building awareness among the change-makers of tomorrow. We at Fi Money feel privileged to be able to support this cause through our partnership with Zomato Feeding India,” said Sujith Narayanan, co-founder and CEO, Fi Money
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