banner image banner image

Fiat extends its "Admiration guaranteed' message, launches Linea T- Jet

Fiat India Automobiles' C+ segment offering Linea won many admirers when it was first launched in January 2009. Today with the launch of the next generation Linea T-Jet, the company is ready to redefine the performance and luxury benchmarks in the C+ segment. With an array of best in class features the new Italian beauty is reminiscent of higher segment cars. With a brand new T-Jet engine, the new Linea will be a powerhouse. The new imported power train delivers 114 PS power and an unbelievable torque of 207 Nm, enough to leave all its competitors behind. With this, the Fiat Linea will be the first and only car in the premium sedan segment to boast of a turbo charged petrol engine.

The Fiat Linea T-Jet with 13 new features and 7 class leading equipments is sure to delight its owners. The car sets new benchmarks in the areas of performance, safety, comfort, ride , handling and in- car infotainment.

Fiat India will initially focus on two of the most important markets, Mumbai / Pune and Delhi / NCR, which constitute 60% sales volume in the C plus segment. With its focus on these important markets and other top metros, Fiat expects to drive in the Linea T-Jet with a vroom.

The Linea has won many hearts with its tangible attributes and its creative campaign which had everyone humming the "Admiration Guaranteed" tune. The new Linea T-Jet will continue to melt hearts with the launch of a new chapter of this popular campaign.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing