FICCI Frames 2018 and Market concludes on a grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note. The three-day conference and adjoining market saw the who’s who in the entertainment business attend and partake in the conference, in addition to buyers and sellers from across the globe and country engage in active meetings regarding a diver range of content. 

The conference saw I&B and Textiles Minister Smriti Zubin Irani launch the three-day conference and market and engage in a riveting discussion with filmmaker Karan Johar. This was followed by a range of conference panel discussions that saw the likes of Siddharth Roy Kapur, Nandita Das, Madhu Chopra, Rima Das, Sanjay Gupta (MD, Star India), Ajit Andhare, Vani Tripathi Tikoo, and Megha Tata, among many others take part. 

The first year of the content market saw the participation of over 100 buyers and festival programmers of Indian content and content sellers from across many countries. With active meetings held across the three days, the international companies such as 102 Distribution, Alpha Violet, Karma Films, and Wild Bunch were also present. 

“In two days I had about 35 meetings with investors from all around the world. I was successful in raising interest of a total of $5 million, which we will now move forward to close with the help of my producers George Merkert and Academy Award winning Tim McGovern from LA based Whisper Pictures…The Market was so well organised…”  said Reena NeGandhi, an attendee of the market. 

“This content market will help to unite the production houses with best content creators and will change the phase of Indian entertainment ecosystem,” said Satish Narayanan, Founder, Design Media and Edutainment Solutions. 

Furthermore, 9 films, including new Indian films such as ‘Mudita’ by Swaroop Kanchi, ‘Once Again’ by Kanwal Sethi, ‘Oh Shit!’ by Kamakhya Narayan Singh, ‘Hamid’ by Aiijaz Khan, ‘Ee Ma Yau’ by Lijo Jose Pellissary and Rana Daggubati presented ‘C/O Kancharapalem’, among others, were showcased to leading festival programmers from Venice, London, Edinburgh and Italy, etc., as a first of its kind initiative to fuel the discovery of Indian films internationally. 

The three-day event also saw a special installation of the mobile theatres by Picturetime Digiplex, where the films were screened.