Fox Star Studios’ marketing specialist, Nidhi Bubna to join Entropy digital

Nidhi Bubna, who is known to have driven end to end film marketing, strategy and media for blockbuster Bollywood films at Fox Star Studios will soon be joining the biggest entertainment digital marketing agency, Entropy. Starting September 2021, she will assume the role of the Chief Operative Officer (COO) in the company, which was founded by Prabhat Choudhary, one of the most sought after strategic minds in the business. Nidhi Bubna has a diverse experience in the field of media and entertainment of over 10 years. She has worked on the marketing, strategy and media of several blockbuster films at Fox Star Studios like Sanju, Housefull 4, Mission Mangal, Chhapaak, Baaghi 2, among others. Previously, she also worked with Star India, as part of Hotstar and later worked on Star network channels. Entropy is one of the biggest digital marketing companies that manages the digital accounts of the country’s major celebrities. Their cumulative social media reach is a staggering 308 million.

Speaking about her new stint Bubna said, "It has been a wonderful journey over the last 10 years in the marketing, entertainment and media world, where I got to be a part of variety of films and shows. Every experience has been special and enriching and I am excited to be implementing these learnings to this new journey that lies ahead. With this shift to Entropy, the biggest digital marketing agency, I am thrilled to be working with Prabhat who is one of the most influential strategists in our country. I am confident that I shall spearhead operations at Entropy in an able manner under his superlative guidance. Looking forward to this new chapter of my career!"