FoxyMoron gets a million fans for Maybelline New York INDIA!

Standing at 1 million fans strong, Maybelline New York’s official India page Sensational Maybelline makes it the No.1 Women Centric Facebook Community in India!

 

One of the first movers in Digital in India, Maybelline New York has always led with innovative campaigns on the Digital front with campaigns like the ‘WTF’ campaign to launch their BB Cream, the Colossal Kajal’s ‘EYE AM’ Campaign,the ‘Colossal Whisper’ campaign, and many more which has had the fairer sex swooning, and more importantly, conversing! During breaks between consecutive central campaigns, the page has been very interactive with contests, special promotions, games and elaborate hampers and give-aways! Maybelline New York on Facebook also brings e-up alive by posting photos outlining various looks that can be achieved using Maybelline New York products, and a few tips to help get you there.

 

For the Colossal range of products itself, the page saw 120,000 mentions on Facebook alone, which generated considerable word of mouth. Commenting on the developments, Harshil Karia, Online Strategist and Co-Founder at FoxyMoron says “98% of these mentions were positive and highlighted the various attributes and benefits of the Colossal Kajal. This indicates advocacy and loyalty through the medium of Facebook, both of which are strongly showcased on the page”.

 

Commenting on the milestone, Leena Shoor, Marketing Manager, Maybelline said “The Maybelline girl interacts with brands very differently, and to speak with her the brand needs to speak in her language. Social Media enables us to not just address her, but to have a conversation, get her interested and keep her involved. And our Facebook Page is a reflection of the mutual affection we share!”

 

Maybelline New York, the World's number 1 makeup brand presents innovative products that are affordable and at the same time super-sensational. Through the channel of their Facebook page, the brand has successfully achieved a 15 Million + Reach, with 20,000+ Photo Uploads highlighting user loyalty and advocacy. Also, the content on the page has garnered 139,278 comments and 53,11,20 content likes, with a whopping 160, 368 shares. With 100,000 App Plays and 7+ Unique Facebook Applications, FoxyMoron has pushed the envelope when it comes to marketing in the online space. “We’ve managed to reach out to 15 million+ girls on Facebook- That’s 95% of all girls on Facebook!” says Karia.