Fun & quirkiness rule Redmi's latest campaign with The Great Khali

Redmi India, a sub-brand of Xiaomi, India’s No.1. smartphone brand today, announced the launch of its new campaign #DeshkeSmartphone featuring former World Heavy Weight champion, wrestler Dalip Singh Rana a.k.a The Great Khali. Celebrating the success of its popular Redmi 10 series, the new campaign features a series of three humorous videos on the newly launched Redmi 10A and Redmi10 undergoing “The Khali” tests.

The three fun and quirky campaign videos are centered around the affordability, durability, performance, and display of Redmi 10 series. The videos highlight various trials and experiments that The Great Khali undertakes to test the durability and strength of these smartphones. Redmi 10A and Redmi 10 come out to be the best #DeskkeSmartphone as The Great Khali tests and approves them as seen in the campaign videos. Conceptualized by DDB Mudra, the campaign videos have been directed by Faraz Ali and produced by Epitome Production.

Commenting on the campaign, Muralikrishnan B, Chief Operating Officer, Xiaomi India said, “At Redmi India, our focus is to make technology more accessible to consumers across the country. With a vision to democratize the smartphone market, we constantly work towards products that elevate the consumer’s experience by providing them with affordable power-packed devices. We are extremely excited about our partnership with The Great Khali who, like our Redmi products, has won the hearts of many across  India with his record-breaking performances. We are hopeful that through this campaign we will be able to connect with our consumers across the nation and build a preference for the #DeshkeSmartphone i.e., Redmi 10 series.”

Talking about the collaboration, Dalip Singh Rana a.k.a The Great Khali said, “As a wrestler and professional, I have always looked for a sustainable smartphone that  provides value for money in my rough and tough lifestyle. With smartphones becoming a way of life I was very much amazed by the offerings of Redmi 10A and Redmi 10. Both of them are durable yet affordable power packed smartphones which offer consumers a wonderful experience. I am sure that my fans and viewers will be delighted and amused to watch me test them in #Deshkesmartphone campaign as they undergo 'Khali Tests'.”

At Redmi, innovation is the base of all its offerings. The brand is focused on democratizing technology and providing enriching experiences to Indian consumers with smartphones that are Made in India for India. Providing a suite of features in the budget segment, the Redmi 10 series is a perfect addition to the widely popular Redmi number series, offering a superior experience backed by great performance, display, battery and much more all at an affordable price point.

Sporting a 16.58cm(6.53) IPS rated Display, a 5000mAh battery, MediaTek Helio G25 Octa-core processor amongst an array of features makes Redmi 10A a perfect choice for consumers across the country priced at INR 8,499. Further, Redmi 10 offers Qualcomm® Snapdragon™ 680 chipset, a massive 6000mAh battery, and an immersive 17.04cm (6.71) HD display with Widevine L1 Certification for HD viewing. Redmi 10 offers the best performance and viewing experience starting at a price of INR 10,499 making it part of the best #DeskKeSmartphone.