Futuristic OOH technology Impending to India: survey by Global Advertisers
The transformation of Out of Home as an advertising medium will be matched by the changes digital displays bring to urban environments and interactive communications with consumers out of the home.
Global has analyzed industry data, interacted with industry experts and carried out new research to conclude a series of predictions:
The total OOH site universe will grow with digital adding additional sectors:
Two broad OOH sectors will emerge: Broadcast and Targeted. Broadcast will include large numbers of well-positioned static sites and premium digital sites. Targeted will include national networks of digital sites capable of time-flexible distribution and real-time reactive campaigns.
Dynamic use of digital sites to create a powerful high-street direct response medium:
New research reveals that half of consumers already see the value of interacting with displays, 75% expect to carry a smartphone or tablet computer; 66% expect to see digital screens in most city centres; 70% think digital displays beneficial in high-dwell time locations,
Technology will not only re-value OOH but will forge a far closer relationship with other media and with technology sectors:
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