Garena partners with India Today Group for a Free Fire gaming tournament in India

Garena in association with India Today Group is all set to organize the biggest Free Fire tournament in India on 12th October. There have been 1,37,000 registrations happened in just 15 days which is already 3 times the total registrations for Pubg.

Free Fire, has a whopping registered user base of 450 million and about 50 million peek users. Free Fire has emerged as one of the most downloaded and played game on all mobile platforms. Free Fire made huge in headlines earlier in 2019 with its first ever World Cup held at Bangkok that recorded a massive 27 millions of active as well as passive players due to the massive player base registered with Free Fire. The winner took home, a prize money of US$100,000 and it is all set to become even bigger in India with India Today.

Talking about their alliance with Garena, Ms. Kalli Purie, Vice Chairperson of India Today said, “India Today Group has always stayed ahead of the curve with what excites our audience and e-sports is the newest way. Our audience is interacting with each other and the world. We are so delighted to partner with a premium game and being the league to India. We look forward to supporting our team in Brazil for the global league later in the year .”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing