Gaurav Soni assumes role as Head of Media at Perfetti Van Melle

In a recent announcement on LinkedIn, Gaurav Soni has embarked on a new professional journey as the Head of Media at Perfetti Van Melle.
With over 15 years of extensive experience in renowned companies such as Samsung Electronics, Starcom, Mindshare, Dainik Jagran, Lodestar Universal Mccann, Dentsu Communications, The Nielsen Company, and Domino's, Gaurav brings a wealth of expertise to his new role.
Gaurav’s proficiency spans across various domains including media planning, buying, and optimization, particularly within sectors such as OEM, FMCG, QSR, telecom, and media services.
Prior to this, Gaurav served as the Head of Media at Domino's, showcasing his energetic and result-oriented approach towards brand, media, and marketing strategy. His tenure at Domino's was marked by his strong focus on improving media ROI through driving efficiencies of media investment and technology. Gaurav's cross-category experience in OEM, FMCG, QSR, Telecom, and Media Services, coupled with his adeptness at leveraging traditional and digital channels, underscores his capability to enhance brand visibility and drive engagement.
Gaurav's track record reflects his passion for conceptualizing and executing innovative integration concepts, thereby fostering a creative, dynamic, and challenging mix of media platforms. Moreover, his collaborative efforts with advertising and media agencies have resulted in the development of multimedia marketing approaches and consumer-centric brand connect advertising solutions.
As he steps into his new role at Perfetti Van Melle, Gaurav Soni is poised to leverage his extensive experience and skills to further elevate the media strategies of the renowned confectionery and chewing gum manufacturer.