Gits Food launches new TVC in the festive season

Gits Food, pioneers in the convenience food segment have launched their new TVC aimed at celebrating the spirit of festivities with your family. With the festive season just round the corner, the focus of this ad is to bring togetherness and add some fun to the boring and mundane situations of daily life. The idea of togetherness and the celebration of festive spirit primarily lies in the preparation to an event than the event itself. Those are the moments that create long lasting memories. Focussing on these very elements that comprise togetherness, joy, and enthusiasm the ad film features a girl reminiscing the joy of preparing sweets.

The film opens with a typical setting where the family members are engrossed in their own activities. The girl is shown remembering the old times where she had once enjoyed cooking with her mother during festivals. To get her family’s attention and break the monotony she is seen involving the whole family to prepare sweets together and experience the fun of cooking. The TVC essentially celebrates the essence bringing families together especially the new generation, in these busy times. Most of us can relate to this TVC.   

The ad campaigns released by Gits earlier focused on how easily a person can cook delicious deserts or snacks instantly and the tagline was "Maine Banaya Gits se". Few years later they launched with a new focus where a mother was seen giving cooking lessons to her daughter and the tag line was "Hum ne Banaya Gits se". The focus was to help mothers find occasions to introduce the brand as well as the ease of Indian cooking mixes to the younger generation.

To take the same idea ahead, the daughter will now teach the family how to cook and be together during festive preparations by keeping the same tagline "Hum ne banaya Gits se".

Speaking about the idea behind the ad-film, Mr Sahil Gilani, Director of Marketing & Sales Gits Food said, “We are very excited to showcase our new festive marketing campaign on TV and digital media in India as well as our export markets. The new dessert mix campaign aims at reminding people that the real spirit of celebrations and festivities is being together and enjoying it with each other. A simple activity of making mithais with the family brings them out of their individual worlds and gets them involved in the occasion. Being the market leaders in the category our campaign hopes to not only build our brand equity, but further help drive consumption and penetration.”

Gits recently launched its online store and all of their product range is now available on www.gitsfood.com . So you can now order online and stock up your favourite desert mixes for the upcoming festive season. Choose from a variety of options in snacks and dessert mixes range. So this festive season involve your family in making some mouth-watering deserts, host a fabulous party at home, serve some delicious desserts and snacks, and surprise your guests. Then you can proudly say “Hum ne banaya Gits se”

Credits

Client: Gits Food Pvt Ltd

Creative Agency: Internal

Production House: Sniper productions

Duration: 10, 25 & 35 secs

Motivator , a part of Group M, is the agency for release of the creative in the Indian market

Purnima advertising is the agency for international markets.