Goafest 2013: Mindshare again takes the crown with 10 Abbys!

The Day 2 of Goa Fest 2013 ended with a lot of hooting and celebrations. Yes the day concluded with Abby Media and Abby Creative awards. Out of the 8 categories under Abby Creative awards, 3 categories that were announced today included: Abby Design, Abby Direct and Abby Digital and Mobile. This time the total number of entries reached to quite an amazing mark that is 660 out of which 140 got short listed. Interestingly, 50 agencies were from India and South Asia. This is the first time that there were 16 winners. 

It is Mindshare again that takes the crown with total of 10 Abbys: 3 Golds, 6 Silvers and 1 Bronze. Following mindshare was Maxus with 6 Abbys in their kitty: 1 Silver and 5 Bronze Abbys. On the third position is Lodestar UM with 5 Abbys: 2 Silvers and 3 Bronze. Madison Media- Pinnacle took 5 Abbys out of which 1 was Silver and 4 Bronze. Starcom Mediavest Group takes 4 Abbys in their kitty including 1 Gold, 1 Silver and 2 Bronze. Interface Business Solutions won 3 Abbys: 1 Gold and 2 Bronze. Interactive Aveneues and BBDO Proximity India won 2 Abbys. Interactive Aveneus won 1 Silver and 1 Bronze while BBDO Proximity India won 2 Silvers.

The other winners with 1 Abbys are Mindshare Srilanka, Vizeum India, Milestone Brandcom, Mediacom Communications, McCann WorldGroup, Ignitee Digital and DDB Mudra. 

Under the design category, a total of 43 awards were given out of which 7 were Gold, 14 were Silver and 22 were bronze. Out of the Gold Abbys, McCann Worldgroup won 3 Golds, 3 went to XOX design and Leo Burnett won 1 Gold. So JWT and Leo Burnett; under the design category of Creative Abbys; won 6 awards, following them was Taproot India which won 3 Abbys. Lastly Publicis Communication and Creative Land Asia won 2 Creative Abbys.

Under the Digital category in the Creative Abby a total of 46 awards out of which 1 was Grand Prix that was won by Interface Business Solution, out of the 45 awards; 4 Gold, 11 Silver and 30 Bronze, Hungama Digital Services won 2 Gold, 2 Silver and 4 Bronze. Webchutney Studio won 3 Silver and 2 Bronze while Grey Worldwide won 3 Bronze and 1 Silver Abby. Contract Advertising won 1 Bronze and 1 Silver.

Under the Direct category; a total of 15 awards were given. Out of 15 Abbys 2 were Gold; 4 were Silver and 9 Bronze Abbys. The agencies that won Gold were McCann Worldgroup and Publicis Communications. The agencies that won Silvers were McCann WorldGroup (2 Abbys) Taproot India (1 Abbys) and CreativeLand Asia (1 Abby). Out of the 9 Bronze Creative Abbys: JWT won 3 Creative Abbys, Taproot won 2 Abbys, McCann WorldGroup won2 Abbys and Leo Burnett won 1 Abby.

Although the day was quite hectic, the award night delighted all the attendees.