GREY names Pranav Harihar Sharma to Head the Creative Team in Delhi!

GREY group India has appointed Pranav Harihar Sharma as the new Executive Creative Director who will lead the creative team in Delhi. Pranav is the face behind the Dabur Vatika ‘Brave and Beautiful’ campaign that won the solo Grand Prix at Goafest this year, amongst fetching other awards in various categories. Pranav joins GREY with over one and half decades of advertising experience. His last stint was with Linen Lintas as Group Creative Director where he was responsible for working on brands such as Dabur, Cardekho.com Tupperware, Oppo Mobiles, DLF, Panasonic India, Volvo cars, Yebhi.com etc.

“We are delighted to have Pranav on board. The momentum that we have achieved in last one year, will only get accelerated with his sharp creative approach. He is going to lead and mentor a talented 

Joining the office today, Pranav said, “Famous & effective. These are the two words that defines today's advertising. When your work is talked about outside advertising circles by the mass, it is both. And this shows a natural alignment of my understanding of advertising and Grey, which stands for famously effective. I am excited to be the part of Grey Delhi team, which is a ferociously creative bunch of guys. With them, I am looking forward to do some real and good work that's effective in the market and famous in award circuit”

His achievements include winning various awards at national and international award show festivals like Goafest, Mirchi Kaan, Olive Crown, Emvies, New York festivals, LIA (London International award) etc. He was the first Indian chosen to be in the ‘Fabulous Four’ emerging Film directors at AdFest 2015

Malvika Mehra, National Creative Director and EVP said, “Whilst looking for an ECD for our Gurgaon office, I was very clear that I wanted someone who was not only talented (that’s hygiene for any creative worth his/her salt today), but also someone who has the fire-in-the-belly to 'make things happen'. To lead, take charge and be as passionate and hungry to make that office grow as we are. Someone who understands brands and clients’ needs. Seeing what Pranav had done on Dabur (Brave and Beautiful), the Car Dekho campaign and more recently as one of the chosen ‘Fab Four Directors’ at Adfest, I am convinced I have made the right choice. I already have a very talented bunch of creatives in that office. What was missing was a leadership…the most precious piece of the jigsaw. With Pranav coming on board, I think the final picture is indeed looking good. And I have no doubt that he and the teams at Grey Gurgaon will totally rock it”

Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee in his final year of a management degree. After exploring nearly six years of advertising experience in Indore, he moved to Mumbai to be an independent film-maker. After having written and directed few television commercials, he started working with Rediffusion Y&R in Mumbai. After that, he worked with agencies such as DDB Mudra, JWT and Linen Lintas, having handled brands like Godrej, Future Group(BigBazaar,Fashion@Bazaar),Emami, Femina, LIC, Star News at DDB Mudra ; Nokia, Pizza Hut, Wal-Mart, Hero, Sony, Timex at JWT; Tata Motors, Bank of Maharashtra, Taj Group, MTS, Amway at Rediffusion Y & R.