Haier celebrates 'Inspired Living' with new TVC

Haier, recognized as the world’s No. 1 major Home Appliances brand by Euro Monitor International, the London-based market intelligence firm in 2012, is all set to unveil its new Television commercial titled ‘Inspired By You’ to reemphasize the brand’s philosophy and commitment for technology in innovation, Inspired living. The TVC is built around the idea that Haier products are inspired by its users and mirrors their values and convictions to bring in convenience in their day to day life.

The TVC was aired starting 29th March, 2013 in the prime time in both National and regional networks across top 30 channels including GECs, Movies, news, lifestyle and major regional channels.

When it comes to commercials, Haier displays originality and innovation in its overall appearance. The core idea of this commercial is that of a day in the life of a man who works hard so he can provide only the best to his family. He spends time with his family helping them solve their problems, taking care of them, while his wife takes care of him. The whole feeling is of brightness and positivity. The warmth of relationships is evident in the emotions of the three generations living together.

Commenting on the new TVC from their stable, Shanta Roy Sanjeev- Head-Marketing, Haier India says, “This tribute is part of reiterating our belief in innovation in technology and inspired living. The campaign is focused to highlight the brand’s positioning in the mid and high end segment market, innovation for better living customized to the needs of the Indian consumer and finally our brand belief to give the best to its consumers.”

Haier recently launched an astounding array of 79 products in India and announced a growth of 36% in the calendar year 2012. Euro Monitor International, the London-based market intelligence firm, certified Haier as the World’s No. 1 for the year 2012 in Major Appliances, Refrigeration Appliances, Home Laundry Appliances, Freezers and Wine Coolers. With the launch of the new TVC, Haier continues to build it’s connect with the target audience, and strengthen its position as a brand that is “Inspired by you”.
Designed by Crestra Communication, under the direction of Debashish Bose and Sangeeta Sen, this TVC is designed in a very subtle and relaxing mood to narrate the importance of innovation keeping in mind the changing lifestyles of Indian consumers.

“Haier is a unique brand that is inspired by customer needs in designing its products. So the entire theme of the script is strung around the soundtrack - ‘Inspired By You’ and about how the brand mirrors the user’s values and convictions”, says Debashis Bose, from Crestra.

“The story is all about a relaxed weekend in a close-knit family and revolves around the caring father who wants only the best for his loved ones. We wanted to evoke the easy, happy moments that are possible when you know that you can trust Haier to make your home safe and efficient.” says Sangeeta Sen, Crestra.


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