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Hansa Customer Equity raises Rs. 30 Cr from ASK Pravi

Hansa Customer Equity, which provides consulting services in Customer Strategy, Data Management, Analytics, Campaign Management, CRM & Digital Services to leading brands has raised Rs. 30 Crore from PE firm ASK Pravi to fund its next phase of growth.

Hansa Cequity was incubated and promoted by R K SWAMY HANSA Group along with S.Swaminathan (ex-iContract, part of JWT, India) and Ajay Kelkar ( ex-CMO of HDFC Bank) seven years ago. R K SWAMY HANSA Group is amongst India’s largest marketing services groups which includes leading ad agency R K SWAMY BBDO amongst other marketing services companies.

ASK Pravi is a leading domestic mid-market private equity fund focusing on unlisted companies which benefit from India’s consumption potential. This is the fund’s sixth investment.

Srinivasan Swamy, Chairman, Hansa Cequity says, “Hansa Cequity has emerged as India’s largest customer marketing firm. It is helping its varied clients manage over 80 million customers. The company is handling in excess of 70 terabytes of data and more than 500 million one-to-one customer campaigns a year.”

Hansa Cequity has expertise in BFSI, Retail, Auto, DTH verticals and is poised to expand across various industry verticals. “Our platform-as-a-service (PaaS) strategy aims to bring in proprietary product APIs & solutions to enable customer-intelligence on demand and drive real-time marketing for our clients. We have benchmarked ourselves against global firms like Merkle, Acxiom, & Harte Hanks and the opportunities are really exciting,” says S. Swaminathan, CEO Hansa Cequity.

“We are looking at global expansion into key markets where data-driven marketing is increasingly gaining attention of CMOs & CIOs. By 2017, CMOs are expected to invest more in marketing technology than CIOs. This will help us bring-in cross learnings & global best practices across developed and emerging markets.” says Ajay Kelkar, COO Hansa Cequity.

“We are extremely delighted to invest in Hansa Cequity. They have best-in-class customer/marketing analytics & customer relationship marketing capabilities. With the new strategic areas identified they will bring-in a competitive edge to their services in the marketplace,” says Anand Vyas, Managing Partner, ASK Pravi.

Hansa Cequity has a deep focus on CRM, Social, Mobile, Analytics & Cloud (SMAC). The size of the overall SMAC industry globally will be close to $1 trillion by 2020. With increase in big data & social, the need for real time, on-demand analytics and marketing automation is getting increasing attention in company board rooms.


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