Hathway launches Breakthrough initiative for LCOs- Hathway Connect'

Hathway, the country’s leading MSO & broadband service provider, has once again taken a giant leap in the industry by launching a breakthrough initiative for LCOs (Local cable operator) that aims to redefine and transform business dynamics and further strengthen the role of the LCO in the distribution chain.

The special initiative “Hathway Connect”, which was launched in Bangalore on 28^th January 2016 amidst a gathering of key LCOs, is designed to make the lives of the LCO, more easy & convenient, by providing technology and unmatched support through a dedicated online portal which will have detailed features that will allow the LCO to run his business efficiently & effectively, in turn, offering better quality and high standard customer experience.

Speaking on the launch of this initiative, Mr. Jagdish Kumar, Managing Director & CEO of Hathway Cable & Datacom Ltd said, “In the era of technology & digitization, the world is shrinking and we are living technology. The C&S industry in India has seen major changes in the last 5 years and as we move forward, technology will form an integral part of how the Cable industry performs and matches customer expectations. Through “Hathway Connect”, we aim to empower our LCO partners with technology and business tools that will upgrade the way they do business on a daily basis and transform customer experience.”

The digitization era has raised several questions about the existence of the LCO in the cable value chain. With this disruptive move, Hathway strengthens the role of the local cable operator even further in reaching out to its subscribers and delivering world-class entertainment with unmatched customer service levels.

Commenting further, Mr. T.S. Panesar, President-Video Business, Hathway Cable & Datacom Ltd added, “Our LCO partners have been the backbone of this industry, the heart of our business, which we truly recognize & appreciate. Through the new online portal, we aim to empower them to run their business independently & upgrade customer experience levels, thus, becoming competitive with the industry. Some salient features that the online portal offers are online activation of new customer (E-CAF), pack management, balance management including integration with bill desk, customer prepaid option, sending customized notifications to subscribers, specialized LCO helpdesk, Self-care through mobile APP amongst many others, which will help them to scale up operations, create efficient & seamless processes with the overall objective of giving customers, the best offering”.