Havas Worldwide the new creative partner for Tansen Pan Masala

DS Group, a rapidly growing multi-diversified conglomerate, recently appointed the Gurgaon office of Havas Worldwide as its integrated communications partner for its brand of Pan Masala, Tansen. Tansen ‘Supreme’, a  unique saffron-blended Pan Masala, is a popular brand amongst aficionados. The brand has recently launched a sub-brand, Tansen Blues that caters to semi-premium segment of the Pan Masala market. Presently the brand is available in Madhya Pradesh and shall soon be made available in other states.

Confirming the appointment, Associate Vice President (Marketing) in charge of the Tobacco , Mouth freshener and Confectionery division of the DS Group, Rajeev Jain said - "We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us and we are happy to have found just the right partner for it."

Delighted at the win, Nirmalya Sen, Chief Executive Officer of Havas Worldwide India said - 'The DS Group has grown in leaps and bounds in the last decade on the back of a culture of innovation and an unwavering commitment to quality. And we aren't just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market."

The DS Group, with a turnover of more than Rs.6500 crores, has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.

Havas Worldwide India is an integrated communications company with digital at its heart. In India, its clients include Reckitt Benckiser, Microsoft, Uninor, Sanofi, HDFC Bank, Sony Six, Indiatimes, Del Monte, BPCL etc. Recently, Havas Worldwide India became the first Indian agency to win a Grand Effie at the Asia Pacific Effies.