Tribes appoints Arpan Jain as the Chief Creative Officer

Prior to this role, Arpan was the National Creative Director at VMLY&R Commerce, a WPP group agency. As a member of VMLY&R Commerce's Global Creative Council, he played a pivotal role in global creative transformations. Under his leadership, VMLY&R Commerce India achieved significant recognition, placing 7th place in Asia's Top Agencies list at the Cannes Lions festival. Ranked among the Top 20 Most Awarded Creative Leaders in Asia, Arpan is known for his 'think big, dive deep, and roll up your sleeves' approach. With over two decades of experience, Arpan has delivered industry-defining work across various mediums, including mainstream advertising, experiential, shopper, rural, OOH, and digital, for iconic brands. He has been the creative force behind path-breaking work for brands like Unilever, Mondelez, Audi, Volkswagen, Google, Star Plus, Hotstar, Star Sports, Nutralite, Nerolac, Asian Paints, ITC cigarettes, Diageo, Pernod Ricard, Pepsi, and many more. As an award-winning creative, his projects have received over 200 awards, including Cannes Lions, D&AD, Clio, One Show, LIA, NYF, Spikes Asia, Adfest, Effies, WARC, Kyoorius, Dragons of Asia, and Abbys amongst others. Some of his recent accomplishments include winning a Gold Lion in the hot Creative Commerce category at Cannes Lions 2022 for Unilever’s 'Smart Fill'. It also earned a Silver and a Bronze Lion, along with three shortlist recognitions. Furthermore, in 2021, his work 'Hackwashing' for Lifebuoy was awarded a Bronze Lion at Cannes Lions in the Health and Wellness category, and it received six shortlist acknowledgments.

Welcoming Arpan, Gour Gupta, Chairman, Tribes Communications said, “I am thrilled that Arpan is joining us at a crucial time when Tribes is undergoing a transformational journey of becoming a creative solutions company and a leader in bespoke designing for OOH, retail and digital media. We are extremely happy that Arpan will head the creative functions of Ignite and Insync, two of our flagship OOH brands. Arpan will work closely with Rahul Kakar CEO, Ignite and Partho Ghose, CEO Insync and will spearhead Tribes’ latest offering, 1.618 Studios, which is India’s first non-traditional creative agency.” On being appointed as the Chief Creative Officer, Arpan stated, “While the industry's core mission remains the same – to solve human problems with creativity – the approach has evolved. Today, clients seek solutions that go beyond traditional advertising. Tribes specialises in crafting customised, platform-native solutions across a diverse spectrum of mediums. I’m excited to join a Tribe that’s Insync with my creative ambitions and is ready to Ignite our collective potential. I am eager to reunite with the dynamic and energetic Gour Gupta, who values creative partnerships as much as I do. Together, we share a common goal: to build Tribes into a creative powerhouse that thrives in the modern marketing landscape As a fully integrated agency, Tribes offers medium centred, impactful solutions across OOH, experiential marketing, activation, digital solutions, and more. Tribes now has an extensive client roster with over 100 clients which includes industry giants such as Apple , Amazon, Facebook, Google, Honda, Swiggy, Diageo, Michelin, Phillips, OnePlus, Pepsi, Jockey, Yamaha, Kotak Bank, HDFC ERGO, Marks & Spencer, H&M, Godrej, WNS, Aditya Birla, Real Me, HP, Microsoft, Schneider, Government Of India, ITC, Deloitte, PWC, Legrand, MG motors and many more. The agency currently is the largest and the fastest growing OOH and Experiential agency in India with a capitalized billing of 87 milion USD.