Havmor Ice Cream offers ‘The CoolestSummerJob’ in digital-led campaign

Havmor Ice Cream, currently on a massive expansion across India, is offering consumers a once in a lifetime opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavours and will use digital platforms in the selection process until May 20, 2017. In an attempt to co-create and develop local flavours, Havmor is providing consumers an opportunity to create flavours they wish to see on shelves across the country and in return be part of the ever evolving Havmor flavour story. 

Using a digital first approach, the process will begin online, where applications will be invited through a special microsite, www.havmor.com/thecoolestsummerjob/, as well as through the brand’s social platforms. The interview for the position includes submitting a 2-minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob. 

Talking about this industry-first opportunity for all ice cream lovers, Ankit Chona, Managing Director, Havmor Ice Cream, said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavours, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavours. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers onto one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavours.” 

The candidate will be part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice-cream manufacturing process, right from sourcing ingredients, technological know-how all the way to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also be on Havmor’s 70+ years of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship programme with renowned chefs on the significance of taste, texture and flavour will also be part of ‘The Coolest Summer Job’ Offer. 

Commenting on the offer, Chaitanya Rele, VP – Head of Marketing, added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity, where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavours of their choice. These flavours will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”