hoichoi in collaboration with Asian Paints, presents its new Series

Leading Bengali OTT Platform, hoichoi, partners with Asian Paints, India’s multinational paint company, for its new freemium series titled, ‘Asian Paints Moner Thikana’, that is streaming now for free for all users, on hoichoi. Both the brands are known for being the front runners in their own space and are committed to delivering the best to their consumers. 

Keeping that in mind, hoichoi and Asian Paints have come together to take the audience to visit the homes of the top actors of the Bengali film fraternity like Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Priyanka Sarkar, and Srabanti Chatterjee. This distinctive format of content directed by Sudipto Roy (multiple accolade winner for hoichoi film Tasher Ghawr), is designed to offer an exclusive home tour of Bengal’s superstars, where they share stories of their cherished abodes, their journey to achieve it, and how different parts of that house identify with their personalities. 

Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “At hoichoi, we are always passionate about broadening our user base and enthusiastic about presenting our existing users with differentiated content in collaboration with brands that aim alike. ‘Asian Paints Moner Thikana’ in partnership with Asian Paints, is a content, that I believe has the ability to generate mutually desired engagement, as the content that we have created, not only goes into the personal space of the most popular actors in our industry but also presents their stories like never before. With this strategic brand integration, we are also presenting this content to our non-subscribing audience for free streaming, who can become potential subscribers to our extensive library of new and existing series and films in the future.” 

Sam Balsara, Chairman, Madison World added, “Indian audiences are lapping up  regional content in Digital like never before. Recognising this trend, Asian Paints and Hoichoi have come up with a series of stories which I believe Bengalis will love this Pujo season and the icing on the cake is that the viewer will get to see the esoteric homes of 5 leading celebrities of Bengal. Asian Paints which has always  been  inspiring consumers and creating aspirations among them to design their homes beautifully pulls off one more First  to warm the hearts of Bengalis this festive season.” 


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