Holi campaigns reflect the joie de vivre of the post-pandemic times

After two years of muted Holi celebrations under the shadow of the global pandemic, things have returned to near normal in 2022. The markets are bustling again, consumer sentiment is on the upswing and there is a general feeling of having survived the worst and looking forward to better times ahead.

Brands, too, are back with their Holi campaigns, reflecting this upbeat spirit. Here are some of the Holi campaigns that caught our eye:

Surf Excel

Holi is indeed the moment of letting the inner child out in spontaneous abandon that make our lives fuller. With the festival of colours fast approaching, Surf excel inspires us to keep our inner child alive and give into these playful impulses, age no-bar.

Ghadi Detergent

Ghadi Detergent continues with its Holi campaign thought of ‘Main ka mail dho dalo’ of the last few years. This year’s campaigns sees an elderly woman take things into her hands to bring two warring men, one being her son, together and back to being friends.

Koo

The Koo App has launched a rousing Holi anthem - #HarRangKiHoli - to stimulate Indians to celebrate the festival of colours in their own ways by flaunting their distinct traditions. The anthem invites Indians to exhibit the unique ways in which they celebrate the festival.

PNB Housing Finance

PNB Housing Finance celebrates Holi with its new video campaign - Apne Ghar Ki Holi. The campaign talks about making this Holi more special by celebrating it with all our loved ones in a space that we can call our own!

Imperial Blue

Imperial Blue is celebrating Holi with the stars of Colors channel, taking forward its #MenWillBeMen proposition. The ad features Bigg Boss contestants Rubina Dilaik, Karan Kundra, Nishant Bhat, and Umar Riaz. The quirky ad is all about festivities and friendships.

Netflix India South

Netflix India South shares a quirky meme on occasion of holi

Amul

Celebrate your Holi with Amul sweets that makes your happy moments more tasteful and memorable

Amazon

Celebrate the festival of colours without worrying about your skin and hair. Brighten your skin & strengthen your hair with Soulflower Holi essentials & get up to 50% off.

SBI

Scroll through SBI Holi thread, press on the colour you love and get your Holi Postcard from one of India’s colourful wonders

 

Kamdhenu

Kamdhenu has launched a special contest for this year’s Holi. The special contest will take place after the celebrations and will be a great way to wind down celebrations. “Rang Kushiyon Ke” prompts people to share their post-celebration selfies to win attractive prizes.

Plix

Plix, India’s leading D2C plant-based wellness and nutrition brand, is asking people to take the #HoliSplash this year and go natural while celebrating the festival of colors. The campaign aims to make people aware and protect them from the skin, hair and other issues caused by chemical-based colours and Holi products used to celebrate the festival.

POGO

POGO, WarnerMedia’s India-only kids entertainment channel, is making Holi more colourful this year with two masti-filled weeks of fresh content and fun give-aways from Monday, March 7, 6:30 pm onwards. Kids and their families will celebrate it with a spirited ‘Holi with Titoo Ki Toli’ campaign that kicks off with Titoo entertaining them with his funny antics in their favourite homegrown comedy animation series, ‘Titoo-Har Jawaab Ka Sawaal Hu’. The brand-new episodes of Titoo will air Monday – Friday, 6:30 pm in Hindi, Tamil, and Telugu.

Glad U Came x Gulco

Glad U Came, an award-winning PR and Influencer Marketing firm has partnered with Gulco, an upcoming Gulal brand that focuses on making products that are made from real flowers and enriched with essential oils. #KhushiyaanAapkeRangHumare aims at promoting the diversity of colours in India after the darkness this country witnessed during the Pandemic.

Westside

Holi is just around the corner. While it is the perfect time to rejoice this cheerful festival of colors, it also has a downside to it - skin and hair damage which has harmful effects. Luckily, with Westside’s three step guide, you can enjoy this festival of colors without any worries. So leave

the stress behind and get ready to joyfully shout ‘Holi Hai!’

Coach

Fashion remains intact whether it is a festival or a celebration and having Holi around the corner adds more fun to it. This Holi, luxury global fashion house Coach has picked the finest pieces from their latest Horse & Carriage collection that will add the ‘right pop’ to your wardrobe.

Nourish Organics

Holi is a unique festival that spreads the message of love and endearment with its vibrant colors. Celebrating the spirit of Holi Nourish Organics a homegrown clean, sustainable, organic food-focused brand launches an assortment of colorfully curated delicious ready to eat snacks along with an amalgamation of products in their all new packaging to make your Holi even brighter!!

Mangalam Camphor

Mangalam Organics Limited, best known for its distinctive brands Mangalam and CamPure, recently took to social media to share a series of Holi-themed creatives, bringing back some special and meaningful memories. Mangalam Camphor's Instagram posts on Holi have very beautifully depicted topics in the form of well-curated illustrative.

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