HomeShop18.com expands its portfolio with an online Lingerie store

HomeShop18.com, India's largest e-commerce company has further diversified its Lingerie and innerwear category through launching one of the biggest online lingerie stores in India. HomeShop18 had recently acquired Coinjoos.com, a books vertical to strengthen its product portfolio earlier this year.

HomeShop18.com will offer brands like Lovable, Bwitch, Bodycare, Groverson's, Enamor, Neva and many such best selling brands in the lingerie segment. The brands will be available at HomeShop18.com at exclusive prices for a limited period and till stocks last.

Speaking on the launch of the online lingerie store, Sundeep Malhotra, Founder and CEO, HomeShop18 says, "We always strive to offer our dedicated customers a superior shopping experience through continually enriching our product categories and customer service. Stronger than expected sales growth has encouraged us to further enhance the product categories so that our customers do not have to spend their time looking at different shops for different brands/products"

HomeShop18 will feature over 20 brands including bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear and swimwear. Customers can browse by category, brand, colour and other attributes.

"We offer a shopping experience that's both private and convenient so our customers can shop with ease. Our significant part of the revenue is generated from the tier-2 markets. Launching an online lingerie store makes a perfect combination of hassle free shopping through exploring different brands offering inaccessible brands to these markets at aggressive prices'' adds Sundeep.

HomeShop18 currently sells more than 450 brands and more than 10 million SKUs. Currently HomeShop18.com offers electronics, kitchenware, home appliances, books, music, movies, healthcare products and insurance policies and now the hot selling Jewellery range partnering with the best brands in the industries.

HomeShop18.com offers amazing value propositions, with cash on delivery option and free shipping across India. Now, the new age women have a smarter shopping option of making their most important purchases at a click of the mouse through availing the exclusive offers at HomeShop18.