Hong Kong Tourism Board unveils new marketing campaign!
Hong Kong Tourism Board (HKTB) has announced its flagship marketing campaign for the FY 2012-2013 to boost tourism promotion in India. For the innovative promotional campaign, HKTB has tied up with Network 18 for its channels CNN-IBN and CNBC TV18. Riding on the promotional campaign, HKTB will further collaborate with travel agents to launch ‘value for money’ Hong Kong summer leisure packages bundled with popular theme park offers and special shopping and dining privileges offered by Harbour City and Times Square.
The promotional campaign will be divided in two phases targeting the Summer and Winter holidaying season in India. Targeting the Family for Phase I and Young crowd and Couples for Phase II, the campaign will roll out through a travelogue giving a firsthand experience about the destination. The objective of the travelogue is to showcase Hong Kong as Asia’s World City with highlights on its vibrant and cosmopolitan lifestyle along with its unique fusion of East and West as well as great diversity of attractions.
Anchored by the vivacious Bollywood actress Sandhya Mridul, the travelogue will kick-start with an exciting half-hour programme where she will take viewers around Hong Kong re-visiting and showcasing her favourite spots during her stay and also discovering new attractions in the city. The highlights of Sandhya’s trip to Hong Kong include visits to
Sky 100 Hong Kong Observation Deck, Ocean Park Hong Kong, Hong Kong Disneyland, Ngong Ping 360 Cable Car, Po Lin Monastery, Victoria Peak & Madame Tussauds Wax Museum, Repulse Bay, etc.
Sunil Puri, the representative of the Hong Kong Tourism Board in India said: “We are very delighted to associate with Ms. Sandhya Mridul for our marketing campaign. Her brand appeal will help us directly connect with the Indian consumers. Every year, we try to demonstrate the variety of Hong Kong in innovative ways. ‘Hong Kong-Asia’s World City’ travelogue is one such initiative. With ‘Hong Kong-Asia’s World City’ travelogue, we wanted to give Indian viewers the personal touch and firsthand experience to which they would be able to relate and experience Hong Kong through her eyes.”
The first episode of the show will be aired on 16th and 23rd June on CNN-IBN and CNBC TV18 respectively.
The second capsule is scheduled to broadcast in the winter season and is targeted towards the young working segment and couples. It will showcase Hong Kong as a romantic destination. The second episode will also feature the Hong Kong’s popular Canto Pop singer and actor Mr. Aarif Lee.
With such exciting content in the dedicated programme and a special host, ‘Hong Kong – Asia’s World City’ travelogue will certainly set to amaze the Indian audience with its showcase of the cosmopolitan allure of the city and its diverse attractions. Its blend of cultures and traditions will offer the visitors an exceptional world-class experience.