Hoopr collaborates with Raftaar & Prabh Deep for latest song ‘Badnaam’

 Expanding upon its record of collaboration with musicians, leading music licensing platform Hoopr has come together with Raftaar and Prabh Deep for their latest creation Badnaam. The song has already become the talk of the town and through this coming together, Hoopr has further cemented its position as India's most diversified music licensing platform. The union is expected to herald a new era of collaborations and will open new avenues of opportunities for creators, artists, and musicians in the coming years.

Commenting on this occasion, Gaurav Dagaonkar, founder of Hoopr.ai, said, "It's a matter of great pleasure as we finally made our foray into collaborations with artists and musicians. This will help us to make Hoopr more dynamic and create more vibrant opportunities for the entire ecosystem of the music industry."

Mo, the head of Azaadi Records that released the track said, “We are always on the lookout for fresh new sounds that complement the style of artists such as Raftaar and enjoy working with a wide range of collaborators. The collaboration between Hoopr, Lambo Drive, and Raftaar showcases how different elements can come together, get the perfect sound and vibe, and create a masterpiece”.

Hoopr is India’s leading music licensing platform that offers creators, artists, and brands licensed music for their videos. The platform is powered by AI technology and used by well-known names in the industry including Taniya Khanijow, City Ka Theka, and Ashish Vidyarthi among others. Further, Hoopr is also empowering artists by releasing original music under its ‘Hoopr Originals’ banner and has also started licensing beats which means that the platform is all geared to tap into the $20 billion recorded music business.

Lambo Drive produced the beat for Hoopr and Azaadi Records further licensed the same for use on this track. This beat served as the foundation for Badnaam. Speaking about this, Lambo Drive said, "I am very happy to see my work being licensed by thousands of creators and musicians including Raftaar and Prabh Deep on the Hoopr platform. It really gives me a sense of deep pleasure and accomplishment as my work is being recognized across the world."

Prabh Deep added, “As artists, we’re always looking for something fresh and something that really inspires us to come up with an awesome track. The beat that Lambo Drive licensed from Hoopr allowed us to do that. The track captures the vibe and spirit that I was going for perfectly!”

Hoopr aims to grow multi-fold in not just the music licensing space during the coming year but also expand on it support for original music. The company is on the lookout for artistes who want to share their music with a huge audience. Interested artistes can fill out this form on the Hoopr.ai website, and the team will be touch with them soon. By focusing on helping artists get discovered, producing their work, and allowing for the millions of creator to check out and sound track the incredible variety of videos with this music, Hoopr aims to fuse together a wide array of areas associated with music and thus bring in benefits for every entity across the board. What’s more, by opening up new doors of discovery and revenue, it is solving one of music’s biggest problems.

Dagaonkar added, “The collaboration between Hoopr.ai and Raftaar, Prabh Deep, and Lambo Drive is another example of the impact Hoopr.ai is having on not just the creator economy but also music. A pivotal part of our focus is empowering artistes and growing Hoopr as a platform in the $20bn+ recorded music business. This is another example of the work we have been doing with various talented artistes from all over the world. In fact, we are actively looking for new artistes to join the Hoopr roster and welcome the diversity if music on offer from all parts of India, and the world.”