How Brands Score Big with India's Cricket Triumph

In a historic Wednesday showdown, the Indian cricket team clinched victory against New Zealand in the World Cup semi-finals. Indian cricket's historic win against New Zealand in the World Cup semi-finals, viewed by 5.3 crore on Disney+Hotstar, sparked nationwide jubilation. Virat Kohli's record-breaking century, Shreyas Iyer's stellar performance, and Mohammed Shami's impressive feat created milestones.

Social media turned into a virtual stadium, with brands leveraging the celebratory atmosphere through real-time moment marketing. As the nation gears up for the finals on Nov 19, brands are strategically using social media to enhance visibility and connect with the emotional fervor of a united fanbase.

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guys y’all are too quick ? #INDvsNZ pic.twitter.com/kCIhtZsWnQ

— Tinder India (@Tinder_India) November 15, 2023

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delivering happiness to 1.2 billion people! #ViratKohli? pic.twitter.com/9WueHzToUe

— zomato (@zomato) November 15, 2023

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