How Fantasy Cricket platforms are creating a preference for their brand?

Fantasy Sports have taken off in a major way in India with start-ups like Dream11 and Mobile Premier League, and the most popular game is Fantasy Cricket. The reason why fantasy cricket has done so well is obviously by catapulting on the back of the existing cricket fever in this country.

With the 14^th edition of the Indian Premier League currently underway, Fantasy Cricket platforms are being launched left, right and center so that hardcore cricket fans may experience the thrill of the sport. Seeing the overwhelming number of Fantasy Cricket apps one can choose from, we try to understand how fantasy cricket platforms are building a preference with users.

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This Friday, April 16, Adgully is organising a #TwitterChat to discuss the topic, ‘Building Fantasy Cricket on the back of IPL Fever’, to understand the traction that gaming companies in India is seeing by following the cricketing calendar. The discussion will take place between 3 pm and 4 pm via Adgully’s Twitter handle.

Joining in the discussions will be:

Shashi Kumar, Co-founder & VP Operations, Fan2Play

Amit Purohit, Founder, Fantasy Akhada

Hari Narayan, Founder and CEO, SportzXchange

Follow @adgully on Twitter to join the discussions.