How Truecaller is becoming the advertisers’ most preferred platform
Truecaller has announced that the impressions on its mobile advertising platform, Truecaller Brand Solutions, has increased by 400% since its launch in 2017. This growth has also helped two leading consumer brands – Kalyan Jewellers and vivo – witness a massive 5X growth, reaching over 60 million Truecaller users every day, through consistent brand building on the platform over the last 3 years. Furthermore, the click rates have also gone up by 10X across various campaigns.
The Truecaller Brand Solutions platform is designed to offer a rich experience for brands by powering them with an exclusive and clutter-free real estate on the app’s After Call screen. With this, brands can leverage 40% larger space and create a high impact roadblock strategy to strongly connect with over 100 million daily active users. Additionally, sustained advertising by brands on the platform has also led to a huge drop in cost per reach by almost 50%, resulting in a better return of investment.
Speaking on the occasion Tejinder Gill, Vice President Global Sales at Truecaller, “Since the launch of Truecaller Brand Solutions in 2017, we have always strived to offer the most innovative, impactful and cost-efficient services to our partners. Our primary objective has been to drive maximum reach and scale for all our advertisers through sustained campaigns. The growth we are witnessing today reflects the expertise and value that our Brand Solutions platform delivers. This is truly a testament to our efforts to become one of the leading publishers in the industry today.”
vivo capitalised on Truecaller’s holistic brand solutions to maximise brand visibility and top of mind recall for their latest phone launch - vivo Z1 Pro. Using Truecaller’s high-impact roadblocking capabilities, vivo received a reach of 50+ million in a single day. The campaign was also successful in delivering more than 60% of the reach from Tier 1 cities, which were the core target audience for the campaign.
Commenting on the experience, Ganish Bahl, Head Digital Marketing, vivo India said “With heavy competition in the handset category in India, we required a strong strategy to connect deeply with our audience. For the past 3 years, we have been consistently partnering with Truecaller where we have been witnessing great results towards improving our brand’s mindshare. The high impact roadblock activity for our new product has been instrumental in delivering tremendous results in a single day.”
Similarly, Kalyan Jewellers, who has been a long term advertising partner with Truecaller, leveraged the platform to promote one of their offers on the occasion of Akshay Tritia (6 May).
Commenting on the experience, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, "Kalyan Jewellers has adopted a digital-focused marketing strategy this year and Truecaller was one of our earliest partners. We successfully leveraged Truecaller’s reach of 100M DAU through our various brand roadblocks. Kalyan's location-specific offers were promoted via this channel and each activity garnered great results."
Truecaller’s programmatic advertising inculcates the values of providing a brand safe environment to help brands focus on achieving meaningful impact and constructively sustained partner campaigns. With such a large user base, the platform delivers over 400 million impressions on an average each day and hosts creative messaging across varied formats like Display, Video, Click to Call and Easy Lead.