HSBC launches first-ever Credit Card auction Powered by RewardCash

HSBC's annual Red Hot Festival has established itself over the years as one of the city's most memorable happenings for rewards and offers, garnering high expectations from the community of HSBC credit card holders. This year the campaign returns stronger than ever with HSBC and Wunderman Thompson Hong Kong going beyond normal tactical promotions and stepping into uncharted territory with the launch of the first-ever experience-led RewardCash Red Hot Auction.

The RewardCash Red Hot Auction is not a typical auction event. Here, neither cash nor cryptocurrency is accepted; only RewardCash can be used to bid on auction items. Therefore, the more RewardCash you hold, the higher your chances of securing your preferred items. This auction not only enhances the value of RewardCash but also ushers in a new era of credit card rebates. 

Additionally, drawing on our robust ‘Earn & Burn’ offers network, HSBC presents 10 extraordinary experiences, curated based on consumer insights from Google Trends and tailored to the preferences of HongKongers. From the most anticipated sporting event of 2024 to the craftsmanship of a legendary sushi chef, HSBC invites customers to participate in experiences that truly resonate with them.  Stay connected with HSBC on Facebook and Instagram for the grand reveal of our auction items. 

Jan Lamb, one of Hong Kong’s most popular DJs, singers, and actors, will be leading us on this journey. His readiness to embrace new challenges perfectly embodies HSBC’s commitment to constant growth and ambition. Lamb’s inclusion adds a fun dimension to the campaign and offers exclusive and memorable content highly relevant to customers and fans alike. 

Every transaction, whether local or overseas, is a golden opportunity to earn more RewardCash and increase the odds of winning at the auction. The Red Hot Festival and our pioneering RewardCash Red Hot Auction are set to make this summer the most rewarding one yet!

Make this summer the most rewarding one yet with the Red Hot Festival and our RewardCash Red Hot Auction!