ICC WTC final ’23 on Star Sports becomes the most watched test match ever

Star Sports, the official broadcaster of ICC events, has again delivered historic viewership numbers for the ICC World Test Championship (WTC) Final ‘23. As per BARC, 124* million viewers tuned in to watch the live broadcast of ICC WTC Final ‘23, the highest ever reach garnered for any test match and 32%* higher than the previous ICC WTC Final ’21 between India and New Zealand. The broadcaster has also clocked an impressive 14.4* billion minutes of watch time for live broadcast, surpassing the billion minutes garnered for the previous edition of ICC WTC Final and any other test match in history.

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Star Sports Spokesperson said, "We are proud to achieve yet another milestone for Cricket viewership with the ICC World Test Championship Final ’23. The overwhelming response from fans is a testament to our relentless efforts to enhance accessibility to Cricket and foster a deeper passion for the game. Star Sports' exceptional marketing campaigns, unparalleled coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV.”

The historic viewership numbers for ICC WTC Final ’23 follow an astounding year of live broadcasts for Star Sports Network, which have broken viewership records across formats and tournaments. Over the past year, the broadcaster has consistently delivered record-breaking viewership in cricket with Asia Cup 2022 viewership increasing by 16%** from the previous edition and registering the most watched India v Pakistan match outside World Cups, India’s bilateral ODIs versus Australia and South Africa rating 30-40%** higher and the Border-Gavaskar trophy between India and Australia also turning in impressive viewing figures. Additionally, the broadcaster also etched its name in history by delivering the biggest IPL ever on television, making it the first edition of the premier T20 tournament to register over half a billion viewers.

With an action-packed India cricket calendar, including Asia Cup 2023, ICC Men’s World Cup 2023 and India tour of South Africa, Star Sports is looking forward to galvanising Cricket fans and delivering historic audience aggregation on Television,